Rumor has it that this was a special order from the Pasha of Marrakech who wanted to be able to take a bath without having to remove his watch. Later, the brand was able to fulfill the somewhat crazy wishes of the powerful by creating some disconcerting timepieces - for example, the Pasha, a reference inspired by a 1943 model. It designed what was to become a symbol and a reference in terms of wear. With that watch, the Paris-based brand was actually introducing a whole new concept instead of just fixing lugs to a pocket watch.
Indeed, when Louis Cartier created the Santos for his friend –the dandy aviator Alberto Santos-Dumont– in 1904, he was doing more than that. In other words, and to put things into perspective, we are talking about the brand that introduced the first modern watch. On the contrary, the brand belonging to the Richemont Group –in turn acquired by the Vendôme Group in the 1990s– is one of those brands that have watchmaking in its blood.
Its unexpected codes were acclaimed by professionals at its release and proved the brand’s flawless expertise in what is commonly known as sports watches.Ĭartier is not just like the other jewelry-oriented brands. Cartier, a maison known for the urban and Haute Horlogerie style of its watches, has managed to surprise with the daring approach of this timepiece.
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